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My value story

My value story is this advertisement for a universal can cooler called the Frostbuddy. I get this all over my Instagram feed for some reason, but it fits all of the criteria for a story with value in the realm of advertising. Although it's very cheesy and obviously an ad to most people with decent media literacy, we follow a character learning the capabilities of the Frostbuddy in a relatable way, and at the beach of all places. This allows for a (slightly) more engaging "story" in this instance and keeps the viewer interested in what's going to happen. The "aha" moment comes at the end when the name of the product is revealed and the character gets to keep it.

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